Specific lifestyle events that are as unique and as they are memorable
Our client approached Oliver Myles to organise an event for a number of their female clients. In years gone by, our client – a preeminent global financial institution – has booked hospitality at the Henley Regatta. However, the impact of the event was being lost. Our client wanted to spend quality, relationship building time with their guests as part of a dedicated “Lifestyle Programme”. At Henley, this just wasn’t possible any longer. This was based on feedback from the guests as well as a desire to see relationships grown further.
We developed specific events which would be at “hubs” around the UK, rather than all the guests coming to one location – as Henley demands. With the focus on taking events to our clients where they could easily host their invited guests in comfort, kudos and impressive style. With the events all hosted in private areas at Harvey Nichols in London, Leeds, Manchester, Bristol and Edinburgh, organisation was straight forward for all concerned.
The confirmed events consisted of:
- In a dedicated area in partnership with Harvey Nichols, the 30 invited guests were privileged to:
- Private style trends presentation of current mode in fashion
- Skin care regime with personnel from catwalk favourite “LaPrairie”.
- Make up masterclass
- Hand and arm massage
- All the while, our client could discuss the issues of the day in an informal setting with their guests ensuring a day to remember for all. The team at Oliver Myles act as invisible hosts at all the events, ensuring all the clients had to do was focus on their guests.
- At the conclusion of the day, the guests went away with a bag of products and gifts that wouldn’t have been out of place at an Oscar’s aftershow party.
“….the lifestyle events were taken to “hubs” where the clients could easily host their invited guests in comfort, kudos and impressive style.”
By using premium partners such as Harvey Nichols, La Prairie and others at all the locations, ease of organisation was assured ensuring peace of mind for the client, as they explained: “Oliver Myles generated a list of ideas which would appeal to a specific cross section of our client base, and was exactly on brief. This was important. Additionally, by using consistent partners for our events meant all clients would receive the same, premium event whatever location they went too. This had benefits for costing, organisation and feedback. Our events are continuing, and without Oliver Myles’ drive, creativity and imagination we might have still be doing the same old, same old.”
“….without Oliver Myles’ drive, creativity and imagination we might have still be doing the same old, same old.”
Melanie Gibson-Walsh at Oliver Myles Events, explained: “We were able to really put our creativity to the test here with these events. Given their profile, our client would expect nothing but the best as a poor event could harm their profile with their guests, so we were under no illusions. But bringing in the right partners after offering a number of solutions really appealed to all parties. These lifestyle events offered our clients quality time with their guests which was the main thing. We’re delighted the client is delighted!”
Interested with the creativity Oliver Myles could bring to your event; from the very intimate to large corporate gatherings, give Mel or Alan a call on 01442 345031 or email: hello@olivrmyles.co.uk
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